OUR
STORY
A love letter to Indian coffee — born in a kitchen in Jaipur's old city, where we first learned that beans from Coorg, Wayanad, and Araku could rival anything from Ethiopia or Colombia.
"The problem wasn't the coffee. It was the culture. India had never truly celebrated its own beans. We decided to change that."
Three pillars.
One ritual.
01
Direct Sourcing
We work directly with 12 farm families across Karnataka, Kerala, Andhra Pradesh and Tamil Nadu. No middlemen. Fair prices. Long-term relationships.
02
Craft Roasting
Our roastery in Jaipur handles small-batch roasting in-house. Every varietal is roasted to a different profile. Roast dates are printed on every bag.
03
Intentional Spaces
Our cafés are designed to make you slow down. No screens blaring, no loud music — just good design, warm light, and the sound of a grinder.
Better coffee.
Better planet.
- All cups are compostable or BYO-discount eligible.
- Coffee grounds donated to urban garden programmes.
- Solar panels installed at our Jaipur roastery.
- Packaging is FSC-certified paper + plant-based ink.
- 2% of revenue goes to farmer welfare programmes.
